Tonight, I had dinner with two entrepreneurs who have been bootstrapping their startup for over year now besides running a daily operation. They’re thinking about raising a seed round. I will not go into the details but after thinking about their pitch and the conversation we had, I wanted to share this:
1. When pitching, be precise. Use clear, short sentences. You don’t always know if the person you’re pitching to is aware about all the details of your industry. Well, sometimes they are but they will not tell you (in this case they’re testing you). Quickly get to the point, cut the crap.
2. Start with something I know. Sometimes entrepreneuers will tell you about this huge vision they have (which is great, don’t get me wrong) but get caught up in a rambling speech. Tell me you want to be x for y. Make sure I know who x is. In that case, I will see if it’s a huge vision just by knowing who x is. Continue with point #1.
3. Be precise about the problem you’re solving. Starting by saying you want to be x for y is usually a good start because it suggests that x doesn’t exist yet (which could be wrong, but that’s another problem) and that there is a need for it. Be crystal clear about the answer to the question about what problem you’re trying to solve. It’s crucial: everything you do, plan, hire and spend results in that answer.
4. Kill your darlings. I know it’s hard, believe me, I know. Get rid of the stuff that isn’t essential when solving the problem. Especially when you bootstrap, you have limited resources (time, money, staff). Make sure you use them wisely and effectively. That will save you money, the focus on your product and keep up the morale of your team.
5. Make a partner want you, not vice-versa. A mistake I have made myself and that I see others do frequently. You think your service/company is the hottest shit out there and that the rich BigCo’s have been waiting to throw money at you? Wrong guess. Identify a partner and be sure to know how you can help him. You need to know his needs to be able to present him with an added value. If you can’t come up with specifics, it will be a lost afternoon in a big-ass boardroam and the only thing you’ll have scored is - if you’re lucky - free lunch and an espresso.
If you wish to know more, I strongly recommend to read these two posts written by people that are way smarter than me:
Brad Feld - The Torturous World Of PowerPoint: great checklist of questions you’ll need an answer to when pitching VC’s
Dave McClure - How To Pitch A VC (aka Startup Viagra: How To give a VC a Hard-On): fun to read and yet so true.