"Berlin’s nascent tech startup ecosystem needs its own catalysts in the form of one or two significant, enduring companies that kickstart the virtuous cycle of a network effect. I don’t mean “exits.” I mean the presence of at least one company with its roots in Berlin that becomes the worldwide leader in its field, serving an important global market at scale. A beacon the world can see and that will continue to draw creators, builders, and capital to Berlin’s new center stage."
"I’m personally interested in making things easier for startups, and Angelist does that. Getting investment for a startup is a black box, and still so much of it is unknown to many new founders – so breaking that open is going to be a good thing,"
And that’s exactly the reason why I am so madly excited to join. Funding is difficult and annoying for everyone, and that needs to be changed. If you’re a European startup, you should go and read the Europe FAQ on AngelList.
"We are a technology start-up and view ourselves as being at the forefront of the new world of work. A place where Gen Y and the Millennials thrive because of the inherent flexibility in how, where and when we work. A world where the concept of a hard separation between ‘work’ and ‘life’ doesn’t necessarily exist nor do most people want it to. An environment where a strong sense of purpose - enriching people’s lives through the shared love of sound - is what connects us and the key reason why people want to work for us."
Our own VP People wrote a great post providing insights about some of the people programs we run here at SoundCloud, have a read.
Taken during the fireside chat last Friday in Amsterdam at BubbleConf. The conversation was about my professional journey, failed startups, some learnings from the early days at SoundCloud, and some secrets :)
Sesselja and Vala have been working on this documentary for a long time. I first met them, I think, 2 years ago or so when they started recording the first series of interviews. A lot of time and effort has been put into this documentary, including a successfully funded Kickstarter campaign.
As a Kickstarter project backer I had the chance to watch the full documentary and it is really inspiring. Sesselja and Vala have captured the essence of entrepreneurship during their conversations with a plethora of entrepreneurs, many of whom you will recognize in this trailer.
I gave a brief talk today to a small group of MBA students at the European School of Management & Technology in Berlin. The topic was ‘Startup Marketing’ and lessons learned from my experience at SoundCloud.
Despite the bold title of ‘Marketing is dead, long live marketing’, my thoughts here are mostly an aggregation of other people’s perspectives synthesised for my style. And while I spent a fair bit of time philosophising about the role of marketing within a startup, I wanted to make sure people came away with actionable and useful pieces of knowledge as that’s what I really missed from my MBA classes on entrepreneurship & marketing. So I created the toolkit - the 5 or 6 key things a startup marketer should be doing/measuring/thinking about in those early stages.
Let me know if I missed anything (perhaps the content doesn’t come across perfectly in pure slide mode) but it was fun to do. Only 20 months after I sat in my last MBA class I was now giving one… scary. And no, it doesn’t matter which side of the desk you’re on, slide completion 10 minutes before the event is still the norm.
Here’s a slide deck by our very own Thom, VP Marketing at SoundCloud.
A lot has been written on the process of joining a startup, and I’ve written a bit on the topic. Less is written about what to do once you join. Truth is, that’s when the fun starts, and it’s important to optimize your experience from day one. There are a few things I wish someone had told me…
Eric’s been killing it with his series with tips about how to best join & contribute to an early-stage startup.
This is a Forbes interview with Jason and Bradford of New York City-based Fab.com
I don’t remember exactly when and why I started following Jason’s Tumblr betashop but I’m glad that I did. At one point a few months ago, Jason started to publish unusually transparent blog posts about the early steps of Fab and it’s been more than interesting to follow the progress ever since. In this 4-minute video, Jason and Bradford talk about how they turned a social networks for gays into a super slick service offering daily design inspirations at reduced prices.
It’s been truly inspiring to watch Fab move at such a fast pace, always focusing on the attention to detail and excellent user experience. They now have over 600,000 members with over 150,000 different units sold three months after launch.