“ ‘Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. ”People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
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Published: November 30, 2003
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Funny that every time you get to speak about the design of a web service or product people immediately start to imagine and suggest colors. For fun, I always switch to a more technical level and start rambling about the design of the software architecture. That’s when they go WTF are you talking about.
