"Like his firm, Horowitz believes every company should have a great story, too, because it motivates employees and helps explain the company to the outside world. “In a company, hundreds of decisions get made, but objectives and goals are thin,” he says. “I emphasize to CEOs, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story."
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Why Andreessen Horowitz Models Itself After A Hollywood Talent Agency - Venture Capital Dispatch - WSJ (via caterpillarcowboy)
Great article. With the Spotlight on Andreessen and Horowitz, it was interesting to learn about the firm’s ‘army’ of 20 partners and associates sourcing talent for their portfolio companies, just like VC A&R’s - a term borrowed from Saul Klein of Index Ventures, who got video-interviewed at Midem in Cannes yesterday.
