"Story Wheel is the brainchild of SoundCloud’s Vice President of Platform Henrik Lenberg, who, along with Developer Johannes Wagener [edit: and lead designer Katharina Birkenbach], mulled around the idea of creating an online slide show with sound and voice recordings incorporated. “My first thought was this Mad Men video [clip] on YouTube of Don Draper pitching with a slideshow projector,” says Wagener. “It really expressed the feeling of nostalgia from watching old pictures and listening to stories."
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For some reason I missed this article when it first came out. It’s the story behind Story Wheel.
Fun fact: today, someone applied for a job opening on my team using Story Wheel.